Reseller Hosting, The
What Is A Hosting Reseller?
Hosting reseller accounts can offer a lot of different
things to different people and organizations. The
question “why be a reseller” may seem a simple one to
answer but it isn’t always as black and white as you
might imagine. It is true that there is the potential to
make a handsome profit if you can market your service
well and offer something that other hosts do not. But,
it’s also true that web programmers offer a hosting plan
as part of their product because it helps to sweeten the
deal for the customer. After all, we all love to get
something for nothing.
Who Pays For Reseller Accounts?
Essentially there are three groups of people that
purchase reseller accounts. As well as the expected
resellers that want to make money directly through the
sale of hosting plans there are also service or product
providers that want to use hosting as a value added
extra, and Webmasters that use the accounts for
Network Owners And Large Site Webmasters
Webmasters that own a network of large sites or a
handful of very large sites could do worse than a
reseller account. Shared hosting accounts are limited in
their features and their disk space and bandwidth but
moving to colocation or a dedicated server plan is a
financial outlay that many baulk at. Reseller accounts
offer much more disk space and much greater bandwidth
while still providing comparatively low prices. A
reseller account is generally a lot cheaper than paying
for the equivalent in shared accounts.
Reselling Hosting For Profit
Selling hosting plans is obviously profitable. Even the
smallest of reseller accounts charges as little as half
the price that the hosting accounts would normally cost.
A Webmaster that is capable of good marketing and sales
campaigns can quickly pay for the reseller account and
justify taking on larger reseller plans. In some cases,
when you have been looking for hosting for your own site
there is a very good chance that you have in fact been
looking at reseller accounts.
One of the most effective methods for Webmasters
reselling hosting plans to make profit is to offer
something that other hosts don’t offer. Sweetening the
deal in this way provides an excellent marketing tool as
well as a reason for Webmaster to purchase your plans.
If you are a designer then consider offering a free logo
design, or a discount against website design. If you are
a copywriter then offer some free homepage content with
each hosting package sold. By providing this extra
feature you have the upper hand over many of the hosts
on the market but you will still need to be able to
market your site well.
Giving Hosting As A Value Added Extra
The reverse of offering your product in a bid to sell
hosting is to offer hosting as an added extra with your
product or service. Web designers and programmers can
offer some free hosting for larger orders. This
persuades customers to purchase because it means they
don’t necessarily have to pay for the hosting themselves
straight away. And, because you are only paying a
fraction of the price that hosting would normally cost
it’s a minor addition to your financial expenditure.
Reseller hosting packages really do have a number of
genuine uses. Whether you want to establish yourself as
a genuine reseller and purely sell hosting packages, or
you have something to add to the deal to make it more
attractive to consumers, or even if you want to include
hosting as part of a product or service of your own then
look around for the best reseller hosting package.
Looking For A Reseller Account
There are an increasing number of hosting companies on
the Internet. Many of them offer a reseller package that
is available in varying levels. Usually you must pay a
monthly fee up front to guarantee a certain amount of
disk space and bandwidth and once you have paid this you
are free to resell hosting packages however you see fit.
Some companies even directly give smaller packages away
in order to attract people to purchase account extras or
pay for premium services.
Cost And Conclusion
The cost of a reseller package can range dramatically
but generally they cost only a fraction of the price
that hosting would normally cost through that company.
This is true even with the smaller reseller packages
although the bigger the package the better the discount
you will receive. Whatever your reason for wanting a
reseller account be sure that the main host offers the
features you believe your clients want. You will be
offering the same control panel and, usually, the same
set of features as well as any you offer yourself.