SEO Secrets
How to Make Your Website Stand Out in a Competitive Market!

In order to drive visitors and potential customers to your business website, it is essential to have a fully developed understanding of “SEO,” or Search Engine Optimization. Search Engine Optimization is the technique used by successful website owners to increase website rankings, attract traffic to their website and reap more money than their competitors. SEO is the technique that ensures that when consumers use search engines to look for your product or service, your website will appear at the top of the list of results, instead of buried at the bottom under a hefty list of competitors. Without Search Engine Optimization, a website has little hope of attracting quality customers in vast numbers. With Search Engine Optimization, a website is positioned to attract customers…and make money for the website owners.

What new and experienced website owners alike may find difficult, however, is the fact that each search engine has different standards by which it determines which websites are ranked at the top of the list…and which ones end up buried at the bottom where their potential customers will never find them. Even more troubling is the fact that it could take months or years for a website owner to perform the necessary research to determine how to improve their website rankings enough to drive business to their site…time that ought to be spent making money. By the time a website owner learns all of the ins and outs of Search Engine Optimization to improve website rankings, the business could have gone under.

Fortunately, website owners are not alone in this struggle. Instead of devoting precious time to Search Engine Optimization while their websites go ignored, for a fair price website owners can instead obtain information online detailing precisely how to increase website rankings and drive traffic to their website…without spending an inordinate amount of time, or money. In other words, the SEO Tool is available to provide website owners with the SEO secrets they need to succeed.

How Do Search Engines Work?

A search engine is a system that assists users in locating the information that they need. Some search engines are very limited and only locate information on a small computer system. Other search engines are vast in scope and help locate information on large systems like the World Wide Web. It is these large systems that Search Engine Optimization is designed to influence. Some of the more well-known search engines include Yahoo Search, Google,, AltaVista, and MSN Search.

The major search engines are generally automatic search engines, meaning that the results are not regularly influenced by a human operator. Additionally, the major search engines are generally “crawler-based” search engines, meaning that they rely on a periodic “crawl” over the internet gathering information which is then used to fill search requests of the users. Typical search engines periodically visit web pages on the World Wide Web and then store information about those web pages. This process is called “web crawling,” which involves following all existing links. This process must be done on a routine basis, since many web pages are regularly updated and content is added that will alter the web page’s ranking.

After performing the web crawling process and storing information about all of the discovered web pages, the next step is to analyze each web page, examining meta tags and other descriptive headings to extract information about each web page that will determine how the web page is indexed. Depending on the search engine, the index may include a copy of each web page found during the web crawl, or it may include only certain information representative of the web page’s nature and purpose. (This store of information is the reason that it is sometimes possible to access a cache of a web page even when that web page is no longer accessible on its own.) The indexed information helps the search engine to locate web pages that will satisfy the key words entered by a user searching for information.

Then, when a search engine user enters their search criteria, the search engine uses its stored index of information to rank the web pages based upon certain criteria. The criteria developed by the search engine creators are designed to return the most relevant web pages highest on the list so that, at least in theory, the search engine users are first presented with the best web pages to suit their needs. This ranking is determined by many factors including key words matching those entered by the search engine user, the proximity of those key words to one another within the web page, the appearance of certain words in titles and other descriptive headings, and other criteria. Unfortunately, the search engines are not always correct in their assessment of which web pages represent the most relevant search results. This means that even if your web page is the very best and most relevant page to suit a search engine user’s needs, it may not be ranked very high in the list of search results seen by that search engine user if your web page is not optimized for the search engines to understand its relevance to the search engine user. For this reason, it is a good idea to use a Search Engine Optimization product such as the SEO Tool in order to identify the ways in which your web page must be optimized for its position to be optimal within the search results listings that are shown to search engine users.

Although the major search engines generally operate in the same way, they all have slight differences in the way they rank search results. In particular, the proprietary software utilized by the search engines to sift through the information obtained during the web crawl and rank search results for the lists prepared for search engine users use slightly different criteria in ranking the lists, which is why different search engines may return results in a different order. Therefore, it is essential to use a Search Engine Optimization method such as the SEO Tool in order to address the criteria used by all of the major search engines.

When an individual visits a search engine web page and types in the keywords for which they are searching, the search engine returns a list of results known as a Search Engine Results Page. This page will include paid advertisements and “pay-per-click” advertisements, as well as “organic search results,” the list of websites that fit the keyword search. Since paid advertisements can be costly, a wiser route for website owners to take is to position their website to appear at the top of the organic search results list, so that it will be immediately visible to search engine users. Appearing high on the list of search results can provide the same quality and number of consumer traffic to your website, at a fraction of the cost. This is where Search Engine Optimization comes in. It is the organic search results that Search Engine Optimization influences; it improves the ranking of the website pertaining to a large number of keywords, so that the website will be positioned at the top of the list of organic search results and will be easily accessible by potential consumers.

Early search engines only examined things like domain names, keyword frequency and proximity, and html tags. These early search engines were easily influenced by savvy website owners, because it was easy to pepper a website with keywords very close to one another. This process took very little time or effort.

However, with the advent of better and more complex search engines, optimizing a web site to improve website rankings became a more complicated matter. These newer search engines use more complicated formulas in an attempt to return more relevant results for searchers, as well as to ferret out the more “worthy” websites for positioning at the top of the results list.

Unfortunately, the major search engines have not disclosed the complete formulas that they employ to determine web page ranking. For this reason, the precise formula for determining the rank of a web page in a search result list can only be discovered through a long process of experimentation. Fortunately, website owners do not have to sacrifice the efficiency of their own internet business to conduct this experimentation over months or years. Instead, a Search Engine Optimization product, the SEO Tool, is available to educate website owners and assist them in positioning their website for optimal ranking in search engine results.

What Exactly is Search Engine Optimization?

Search Engine Optimization is a process designed to affect search engine listings and improve the ranking of a website. Search Engine Optimization involves a complex study of the search results of major search engines to develop an algorithm that approximates the formula used by the search engine to find and return search results. Then, a web page is altered and added to in such a way to make the web page rank as highly as possible with all of the major search engines to bring the greatest amount of web traffic to the web page.

Search Engine Optimization employs techniques that are proven to cause web pages to rank highly in search results lists returned by search engines in response to key words entered by users. Some of these techniques can include generating the best and most appropriate titles for each page of the website, assisting in creating the best content for the website in order to improve web page rankings, making web pages optimally accessible to search engines by making it as easy as possible for search engines to locate and examine the web page during the web crawling process, making all web pages as accessible as possible, creating the best possible meta tags for that web page in order to draw relevant traffic and rank highly in search results lists seeking related web pages, and using specific words to respond to likely key words searches, among other methods. Determining the best way to accomplish these tasks can be difficult for web page owners, particularly when those web page owners are unfamiliar with the methods employed by the major search engines and do not have the time to devote to learning them while also attempting to run a successful online business. Instead, by using a Search Engine Optimization method such as SEO Tool, a web business owner can achieve the results of professional Search Engine Optimization without having to spend crucial business hours becoming a Search Engine Optimization expert through trial and error.

It is essential to make certain that the Search Engine Optimization method you select does not employ means that the major search engines consider unethical. Using a Search Engine Optimization method that is frowned upon by the major search engines can result in your web page being banned by the search engines, meaning that they may refuse to return your web page in their search results, even if your web page matches the key words entered by a searcher. Therefore, before using a Search Engine Optimization program, it is essential to make certain that that Search Engine Optimization program does not employ methods that the major search engines consider unethical or unacceptable. The Search Engine Optimization Tool provides very forthright assurances that its methods are not unethical and will not result in account termination. Furthermore, it provides actual results of a web page that employs the SEO Tool and the traffic generated by its use.

How Does Search Engine Optimization Drive Traffic to My Website, and What Does That Mean for the Bottom Line?

After you have employed the Search Engine Optimization techniques offered by a site such as, your web site will rank higher than the web pages of your competitors. This means that when a potential customer visits a search engine and types in key words looking for a product or service advertised in your web page, your web page will be returned high in the list results, most likely among the first results on the first page and highly visible to potential customers. Since potential customers will see your web page listed higher than your competitors, it is far more likely that the potential customers will visit your web page before visiting the web pages of your competitors, and are therefore far more likely to purchase your product or service than the product or service offered by your competition.

Once you have traffic visiting your web page, it is your responsibility to make certain that the web page is as accessible and pleasing as possible so that the visitors to your web page are more likely to want to purchase your service or product. This means presenting graphics that are appealing and easy to load, organizing information in a clear and understandable manner, and making important information readily available and easy to access. However, once you have substantial traffic visiting your site, even a small percentage of potential customers who choose to purchase your product or service can result in substantial sales. For instance, if 50,000 individuals visited your site, even if your site was only sufficiently appealing to inspire 1% of potential customers and site visitors to make a purchase, this would still result in 500 purchases made as a result of that traffic. In other words, the greater the traffic visiting your site, the more purchases will be made even if your web page is less appealing than it could be. Therefore, if your site is designed optimally to encourage purchases and make such purchases easy for consumers, your sales will increase even more dramatically.

Additionally, improving your search results list ranking and professionally tailoring your site to respond to certain keywords can improve the quality of the visitors to your web page. In other words, based upon the optimization of your site to be returned high in search results lists for certain key words, the searchers who see your web page in search results lists are more likely to be the potential customers who are looking for a product or a service just like yours. For that reason, the searchers who find your web page in search results lists and end up visiting your site are more likely than ever to be the kind of potential customers who are already seeking your products or services and are in an optimal position to be encouraged to make a purchase while visiting your web page. This means that the percentage of visitors who become your customers will increase, which can have a dramatic and immediate effect on your web page’s number of sales, and consequently, your bottom line.

Search Engine Optimization is the best way to increase traffic to your web page, improve the quality of potential customers who find your web page in search results lists and visit your web page, and ultimately increase the number of sales on your web page. When you use a product like the SEO Tool, you can achieve these excellent results without much additional effort. By using SEO Tool to work smarter rather than harder, you can be assured of optimal website traffic without taking precious time away from your business responsibilities and your generation of business income. The SEO Tool is your key to a successful and prosperous web page for any internet business.