SEO - Algorithms


Search results aim to give their visitors the best results on a consistent basis. In the eyes of the Internet surfer the best results are those that display relevant information about a specific topic. In order to do this, search engines employ algorithms to determine where a page appears on the Search Engine Result Pages (SERPs).

Studying and determining the precise formula employed by the search engine algorithms is generally futile and unnecessary. For the most part, providing high quality website content, having a good basis of inbound links (one way links from pages on a similar topic are given greater priority), and avoiding anything that may be deemed as being underhand are the main factors of any algorithm. Page accessibility, dead links, and other factors are important but a general rule does apply to on page aspects of algorithms.

Create websites primarily for visitors.

That goes against virtually everything that most SEO professionals will tell you. Keyword inclusion in your text does undoubtedly play a part, but the anchor text, and number of inbound links is believed to be much more important.

Any information you generally find on the Internet is either so vague it must be true or complete supposition. Google and other search engines go to extreme lengths to ensure the secrecy of the specific algorithm requirements. Many search engines change their criteria on a very regular basis to prevent any webmaster or SEO from taking advantage.