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Resell Hosting Options
As a Web hosting reseller, you have several options when
it comes to purchasing your packages. This choice is a
particularly important one for your business because it
can have an effect on what you are able to offer to your
customers, how you advertise, and how much profit you
pull in. These three options include pre-determined
packages, a ‘lot’ of space and bandwidth that you can
divvy up as you please, and affiliate reselling.
Pre-Determined Packages
Pre-determined packages are where the seller that you
buy from already has your customer’s packages sliced up
for you. For example, you may buy a package that has 100
units and each unit consists of 500 MB of disk space, 1
GB of bandwidth, and several other extras. You would
then sell each one of these 100 packages -- as they
already are -- at you own price. While this may keep
things simple, it also restricts your ability to respond
to the specific needs of your customers and offer them a
variety of choices. On the other hand, having just one
or two packages available may help you manage your
reselling business more effectively and make re-pricing
the packages easier.
Making Your Own Packages
You can also buy a ‘lot’ of disk space and bandwidth,
which you can then slice up however you want. This
allows you to be more flexible to your customers’ needs
by having several different packages to choose from or
by allowing your customers to customize their own
packages. Offering such flexibility may give you the
ability to pull in specific customers who don’t want to
be forced to choose between a few pre-determined
packages, which will give you a definite edge over the
competition. On the other hand, this variety may make it
more difficult to manage your reselling business,
especially as you attract more and more customers. But,
if your profit allows it, you can always hire someone
with experience to manage it for you. This option can
definitely go both ways depending on your knowledge
and/or budget.
Affiliate Reselling
Affiliate reselling is special from the previous two
types of reselling because you can do it without any
upfront cost. This is where you team with a Web host and
sell their packages at your own price. You do NOT pay
for packages in advance and then try to sell them. When
a customer signs up, the Web host will receive the base
amount that is in your agreement and you will receive
everything else. Some even have you collect all of the
money and then you pay them, rather than the customer
placing an order through them and you having to wait for
your cut. These companies will even give you a pre-built
website of your own to help you drum up business.
Although there will be ZERO cost to you for being an
affiliate reseller, you will not be able to choose from
different packages to sell and some of these companies
only have one or two packages available. This leaves you
with no variety to offer potential customers. These
types of affiliate reselling programs are still few and
far between, but are there and available for those who
want to take advantage of them.
Deciding to become a Web hosting reseller is a decision
that one should make only after they evaluate their own
skills and personality traits. To be successful at this
business, you will have to be a good sales person, know
how and where to market to potential customers on the
Internet, and be able to offer your customers technical
support if it is not offered by the company you are
reselling through. It is important to be honest with
yourself before trying your hand in this field. If you
do not possess these abilities, or cannot hire someone
to do the work for you, then reselling Web hosting
services may not be for you.
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