Most website owners and developers with even the
slightest knowledge of how internet search engines
operate want keyword dense content. Without specific
keywords directly related to website content,
information can’t be found. What many website owners are
unaware of is the proper percentage of keyword density
in order to attain the highest possible search engine
placement. Where keywords are concerned, higher density
isn’t essentially better. Matter of fact, too many
keywords can kill a website and an online business.
First and foremost, density over five percent is viewed
as spam by internet search engines. Spamming is
considered cheating, and those who submit websites
containing spam are penalized. Websites with more than
five percent keyword density could very likely end up at
the bottom of the heap. Those who cheat, purposely or
unknowingly, are sent to the back of the line.
There are literally billions of internet businesses that
fail due to lack of exposure and discoverability. Most
search engine users don’t search past the fourth or
fifth page of listings. Don’t make your website or
internet business a sad statistic by overusing keywords.
Website owners unaware of the penalty for overusing
keywords sometimes strive for as much as 20 percent
keyword density, and they demand unrealistic percentages
when hiring content writers. Their efforts and resources
are ultimately wasted since search engine placement is
vital for the discoverability and continual success of
an internet business.
Strive for approximately three to four percent density
within the main body of website content. Website owners
and developers often overlook keywords use in titles,
subtitles, captions, and ads. Striving for a percent or
two below the acceptable amount will allow a little
leeway for keyword use in other areas.
Don’t try to cram too many unique keywords or phrases
into the content of a website. Trying to infuse too many
different keywords into website content brings down the
overall density total of individual keywords. Focus on
no more than two or three keywords or phrases that
people are likely to use when searching for the subject
of your content. Choose those you would use when
performing a search.
Have you ever visited a website with textual content
that seemed rough and difficult to read? Overall,
density also affects the general quality and readability
of content. Those who try to infuse too many keywords
into website content in an effort to raise density end
up with choppy information that often goes unread – if
it’s ever found.
Take advantage of the many free online keyword density
tools available. Copy and paste the body of your website
content into the text area of the tool, and enter
keywords in the appropriate text boxes. You’ll obtain an
immediate density calculation, which in turn will allow
you to make the appropriate changes if necessary.
Checking density isn’t time-consuming, nor is it
difficult. Keyword density tools are invaluable to
website owners, and taking the time to check the density
of website content is crucial. After spending
hard-earned money and countless hours developing a
website, take a little more time to achieve proper
keyword density. It could mean the difference between
ultimate success and devastating failure.