KeyWord Density

Most website owners and developers with even the slightest knowledge of how internet search engines operate want keyword dense content. Without specific keywords directly related to website content, information can’t be found. What many website owners are unaware of is the proper percentage of keyword density in order to attain the highest possible search engine placement. Where keywords are concerned, higher density isn’t essentially better. Matter of fact, too many keywords can kill a website and an online business.

First and foremost, density over five percent is viewed as spam by internet search engines. Spamming is considered cheating, and those who submit websites containing spam are penalized. Websites with more than five percent keyword density could very likely end up at the bottom of the heap. Those who cheat, purposely or unknowingly, are sent to the back of the line.

There are literally billions of internet businesses that fail due to lack of exposure and discoverability. Most search engine users don’t search past the fourth or fifth page of listings. Don’t make your website or internet business a sad statistic by overusing keywords.

Website owners unaware of the penalty for overusing keywords sometimes strive for as much as 20 percent keyword density, and they demand unrealistic percentages when hiring content writers. Their efforts and resources are ultimately wasted since search engine placement is vital for the discoverability and continual success of an internet business.

Strive for approximately three to four percent density within the main body of website content. Website owners and developers often overlook keywords use in titles, subtitles, captions, and ads. Striving for a percent or two below the acceptable amount will allow a little leeway for keyword use in other areas.

Don’t try to cram too many unique keywords or phrases into the content of a website. Trying to infuse too many different keywords into website content brings down the overall density total of individual keywords. Focus on no more than two or three keywords or phrases that people are likely to use when searching for the subject of your content. Choose those you would use when performing a search.

Have you ever visited a website with textual content that seemed rough and difficult to read? Overall, density also affects the general quality and readability of content. Those who try to infuse too many keywords into website content in an effort to raise density end up with choppy information that often goes unread – if it’s ever found.

Take advantage of the many free online keyword density tools available. Copy and paste the body of your website content into the text area of the tool, and enter keywords in the appropriate text boxes. You’ll obtain an immediate density calculation, which in turn will allow you to make the appropriate changes if necessary.

Checking density isn’t time-consuming, nor is it difficult. Keyword density tools are invaluable to website owners, and taking the time to check the density of website content is crucial. After spending hard-earned money and countless hours developing a website, take a little more time to achieve proper keyword density. It could mean the difference between ultimate success and devastating failure.